Four Minute Friday’s – Episode 1

On October 26, 2018 we shared our 1st episode of “Four Minute Fridays”. Where we share what’s in, what’s out & what’s new in the Social Media world.

Every Friday I will give you a quick rundown of things going on in the Social Media world that you need to know. We’ll start off with the facts & let you know what it means to you.

Here’s what we covered in the first video:

  • News about Google+
  • Twitter is replacing the “Moments” feature
  • The Best Platform for Videos
  • Updates in Facebook Messenger 4
  • Updates to Pinterest Ads

News about Google+

First off, in case you haven’t heard, Google+ has been slowly phasing out since earlier this year. Many of my clients opted to never create a Google+ page, so this may not affect all of you. The truth is, it has never been very popular.  This was Google’s 4th attempt at building a social network, so I am not entirely surprised.

What does this mean to you?

If you do have a Google+ profile, they will be implementing a 10-month “wind-down” period allowing users to migrate any data off of the network.

Twitter Replacing the “Moments” Feature

Up next, Twitter replacing the “moments” feature. That’s right, in case you haven’t noticed it yet, Twitter has removed the lightning bolt icon and replaced it with a magnifying glass icon. Now you can use the new Twitter Explore feature to scroll through the major headlines of the day.

What does it mean to you?

You can more easily discover the most trending and viral content even faster than before.

The Best Platform for Videos

Onto the 3rd topic. Where do you post your videos? A recent study just performed this last week shows that viewers on Facebook only spend an average of 39 seconds watching videos. That’s right, 39 seconds. It’s more of a highway for scrolling than it is a place people go to watch videos. On YouTube, however, the average amount of time spent was over 4 minutes!

What does this mean to you?

If you are planning on posting a video on Facebook, keep it under 2 minutes to get the most out of each view. If it is over the 2 minute mark, post it on your YouTube channel to ensure people are getting more of your message.

Facebook Messenger 4

Up next, Facebook Messenger 4. Facebook just started rolling out a new version of Messenger, called Messenger 4. The goal is to make for a more simplified experience. They are reducing the number of tabs down to just 3 options, Chats, People & Discover. Users can use the “Discover” tab to communicate directly with businesses to get the latest deals, book vacations, follow the news and more.

What does this mean to you?

This may be the perfect time to ramp up your Facebook Messenger advertising efforts to get maximum results. More companies are using this platform to reach consumers directly, or using bots or ads. The new layout just made it even easier.

Updates to Pinterest Ads

And now our last topic. Pinterest announced an updated Ads Manager just in time for holiday shopping. This is the first big update to the platform since 2016. There is now a more simplified step-by-step Ads Manager allowing you to create your ad based on your business goal, selecting an audience, pins you want to promote in search results or on the home feed, plus many more options.  Pinterest is stating that clicks of products to retail sites have increased 40% since it began testing it’s latest Product Pins.

What does this mean to you?

If you have been contemplating selling your products on Pinterest, now is the time to jump in. You have more options than ever and can pause your campaign as needed.

 

Do you need help with your marketing? Let our team of professionals take some items off of your to-do list! Is there something you would like us to discuss? Mention it in the comments below & we will add it to our list. Don’t forget to tune next week!